Wang-Zheng Corporation Sdn Bhd was incorporated on 14 december 1987 and began operation as a small trading company involved in fast moving consumer goods(FMCG).
Today, the company has grown by leaps and bounds. With a clear strategic direction, prudent management and excellent customer relationship, a Wang-Zheng sale is increasing yearly.
The company has a sales force of more than 30 personnel to market and promote its products in Malaysia. Wang-Zheng Corporation trades mainly in disposable fibre-based products, It product range includes disposable baby diapers, disposable adult diapers, cotton products, lady hygienic products, Baby Wipes, Serviette and tissue-based items. Most of its products are sourced from its sister companies: Quality Hero Corporation Sdn Bhd and Carefeel Cotton Industries (M) Sdn Bhd.
The products are marketed under both its own brands and as Original Equipment Manufacturers ( OEMS). Wang Zheng’s own brands include Drypro,Dryplus, Q basics, Carina, Carefeel , Cosmex ,Kuali, P.Love and Incontrol. Drypro, Dryplus and Q basic are the major selling brand of its disposable baby diapers range of products. These 3 brands are carried under the overall brand of Carina, A very established brand with more than a decade of circulation among Malaysians. The brand is associated with quality , hygiene and value for money.
Apart from its own brands, Wang-Zheng Corporation also markets other established brands. All its products receive nation-wide distribution through an extensive network of hypermarkets, supermarket, pharmaceutical and medical halls, departmental store personal care stores and even the small and numerous “ mamak” stall.
Due to the largely generic nature of the products, access to final consumers and attractive pricing are crucial in maintaining market share as well as profitability.
Wang-Zheng Corporation has created a niche market position for itself with “ Quality Products at Affordable Prices”. Under the continuous supervision of its experienced and innovative management, the company is poised to scale even greater height in its quest to be the market leader in the trading of disposable fibre-based products through its superior yet attractively priced products.
